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A question often on the lips of founders is “Do I have product/market fit?” Startups can’t afford to spend money bringing users into the product too early, only to see them bleed out some time later. But the pressure of demonstrating hyper-growth means founders don’t want to delay pouring gas on the fire for second more than they need to. The best way to effectively determine your app’s readiness for growth is to benchmark against other successful apps. The two metrics to focus on are engagement and churn.

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