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This 7000-word guide to beauty eCommerce marketing is a comprehensive overview of three core areas: traffic generation, conversion, and lifetime value.

To achieve sustainable growth for your beauty brand, you must consider three metrics: visitors, conversion rate, and lifetime value. By successfully moving the needle on at least one of these three variables, you can be sure to increase revenue and scale ROI.

Packed with examples from brands such as ColourPop, Doe Lashes, Love Wellness and more., this guide covers a lot of ground, including SEM, Email Marketing, SMS, CRO and other disciplines.