Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their business.
A truly integrated, omnichannel approach covers all the online and offline channels a consumer may use during their research and shopping journey including:
-advertising, and more.
Omnichannel is absolutely the future of ecommerce because it provides retailers with an opportunity to place conversion points everywhere—which is exactly where shoppers are today.
So, you’ve got two options as a modern brand or retailer: Be omnichannel, or be Toys R' Us.