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Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their business.

A truly integrated, omnichannel approach covers all the online and offline channels a consumer may use during their research and shopping journey including:

-brick-and-mortar stores
-mobile shopping
-ecommerce websites
-social media
-advertising, and more.

Omnichannel is absolutely the future of ecommerce because it provides retailers with an opportunity to place conversion points everywhere—which is exactly where shoppers are today.

So, you’ve got two options as a modern brand or retailer: Be omnichannel, or be Toys R' Us.

  • TE

    Tina Eaton

    about 2 years ago #

    "Omnichannel shoppers spent an average of 4 percent more on every in-store shopping trip and 10 percent more online. With every additional channel they used, shoppers spent more money in the store." With lift like that, what's the harm in retailers at least getting started with omni?!

    • GR

      Gigi Rodgers

      about 2 years ago #

      It almost seems counterintuitive - that the profit might get thinned out.
      But you, and this article, raise some good points!