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Are you still looking for that one perfect link-building strategy? A technique that won’t leave you doubting the outcome; one you’ll know is going to work? The team Linkody got you covered. Linkody is a tool to help SEOs with link-building and if there is one thing we know, that’s how to get backlinks. We actually get 100% of our customers through organic traffic. This article is so detailed that you will be able to replicate our results and get backlinks the same way we do. And the best part is, at the end of this article you will find a detailed 8 step link-building checklist.

  • AB

    Alex Birkett

    3 months ago #

    The first part is great; do research and find well-performing content and make a better version. As Tad mentions in the comments here, it's the Skyscraper technique basically.

    However, your philosophy on outreach is problematic at best. For example, "Add “Re:” to followups (to make them think it’s a reply)". That's still a thing people do? Deliberately misleading recipients to trick them into opening an email?

    "The compliment can be completely irrelevant – “Awesome pancake recipe” for a marketing site." Being disingenuous to fake interest in a person or their work?

    I think marketers will often ignore second and third order effects of their efforts. This happens with lots of "short term" tactics where the data shows "but hey, it works." In other words, your first order effect is that you got 1 backlink out of 100 emails sent, but a possible second order effect is that you burned a possibility of a working relationship the non-converters, and the third order effect is that the world trusts outreach (and marketers) in less in general, making it more difficult to accomplish things (scorched earth strategy [1]).

    Basically, for 99 out of 100 people on your outreach list either a) didn't receive the email/didn't open it (best outcome) or b) are left more annoyed and more skeptical at outreach than before. What if you wanted to ask for something more meaningful than a backlink in the future? Forest for the trees.

    So while I agree with a few things (strategic content research and "Then tell them what’s in it for them"), I think there's a lot of harmful advice here.

    [1] https://blog.hubspot.com/marketing/marketers-this-is-why-we-cant-have-nice-things

    • HS

      Helvijs Smoteks

      3 months ago #

      That's a great point, Alex.

      I would like to clarify two things:

      1--> "The compliment can be completely irrelevant" - it's important to understand your target audience and know how to speak with them.
      ----> There is a segment that would feel annoyed receiving a pitch about pancakes and there's a group of people that would have a laugh and would engage with you.
      ------> Of course, it's hard to differentiate which is which but by A/B testing different templates it's possible.

      2--> "1 backlink out of 100 emails sent" - This technique is actually a really good way to build relationships and start a conversation.
      ----> Yes, on average you get 1 backlink, but that's not the only outcome.
      ------> By engaging, apologizing if necessary, by complimenting other, proposing mutually beneficial deals. etc. - you start a conversation that can turn into guest blogging opportunity, tool exchange, a partnership of some sort and a lot more.
      --------> In this way I have managed to get countless guest blogging opportunities and just 1 F** you reply. And I don't think it's possible to avoid the later no matter what outreach model you use?

      There might be a better way to optimize the number of high-quality backlinks you get and the amount of time you spend. -> And I would be happy to do some knowledge sharing because there are exactly 0 things one cannot optimize ;) <-

  • NR

    Nikola Roza

    3 months ago #

    Hi, great tips, I learned a lot, thanks. However, there are clear problems with your strategy.

    It's dependent on mass emailing hundreds or even thousands of websites for every outreach campaign (maybe even every article).

    First, this might work for big niches like nutrition and making money online, but what about smaller niches that don't have a thousand (good) websites in total?

    Second, if you spam thousands of websites with cold pitches (that are very discernible), then you risk burning bridges with all these websites.
    No one likes cold outreach where you ask for a link right away and this is just once. When you do it two or three times then that "no one likes" turns into "everyone hates". It and the website that spams.

    So it is not a sustainable strategy in my opinion.

    Nevertheless, your tactic of researching topics and targeting many websites can be very useful... but with different approach to outreach.

    Thank you.

    • HS

      Helvijs Smoteks

      3 months ago #

      Great points @nikola_roza

      Here's how we solve the issues you talked about:

      - It's not sustainable: Most of the backlink monitoring tools allow you to track when the content was created or at least when the backlink was added.
      ---> So for example, you wrote an article on 2015 about marketing strategies and on 2017 about growth hacks. Then in those outreaches, you find backlinks in the respective time frame:
      - For marketing strategy post - you would look for backlinks added before 2015
      - For growth hack article - you would look for backlinks added between 2015 and 2017.
      -----> This is just one example how to filter the sites in order to avoid spamming websites in your niche.

      - Spamming thousands of websites is annoying - That is true.
      The point I tried to make in the post was --> you must make the offer interesting for them.
      ---> If you ask for a backlink and don't offer them anything - Yes, that's annoying.
      ------> But if you offer them something and then ask for a backlink, and personalize the message...This is how we do it and people love it.

      Let me know if you try this strategy and if you need help with it ;)

    • HD

      Hemalatha Dass

      3 months ago #

      Can't be more accurate than this... Also, I have always wondered what the b2b websites do for the backlinks. The number of websites are pretty low and one cannot rely on blog commenting, directory and social bookmarking techniques for these domains.

  • TC

    Tad Chef

    3 months ago #

    As far as I understand you just rephrase or repackage the @backlinko skyscraper technique.

    • HS

      Helvijs Smoteks

      3 months ago #

      @onreact - Yes and No.

      In this article, I showed a way to automate this strategy and still do a relevant and personalized outreach.

      I would love to hear your feedback - have a look and let me know what you think ;)

  • GM

    Gourav Manuja

    3 months ago #

    Very nice post. well explained!

  • AV

    Asim Virani

    3 months ago #

    In-depth article with tips that work

  • CM

    Claire Mackerras

    3 months ago #

    worth to read @shelvijs. It really helpful in many terms.

  • PG

    Pravin Gupta

    3 months ago #

    This is best way for Content Writing and publishing online ! ! !

  • PD

    Prasenjit Dutta Chowdhury

    3 months ago #

    Yes I agree with @shelvijs

    if you offer them something valuable in return and asking for a link with personalizing, so that will work more better.

    • HS

      Helvijs Smoteks

      3 months ago #

      Yeah, as of now, I think that's the key to getting backlinks:
      - personalize your message
      - make the offer beneficial to them

      I would also add one more thing to the mix - preparing everything webmaster might need to add the backlink. That includes the text, URL, etc.

      And if you mix these 3 things together - it gets the job done 100% of the time.

      Hope it's the same with you ;) ?

  • PG

    Pravin Gupta

    3 months ago #

    It's great point out ! ! many more persona is not responding for free article Post at your site ... I thinks best Solution is Post is own blog and drive many more places Like Social media, Content distribution networks ! !

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