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B2B and B2C email automation used to be only for medium or large businesses. Today, increased competition in the field extends small businesses’ ability to take advantage of these once monolithic tools.

Email automation tools are getting popular and more affordable. Cheaper options mean smaller companies with smaller marketing teams can spend less on human resources and gain access to more leads than ever before.

B2B (business-to-business) and B2C or (business-to-consumer) have different needs regarding marketing in general.