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Do you need a different strategy when developing or promoting B2B vs B2C content? What types of content, headlines, word count and topics will get more shares and leads on social? To help answer these questions, BuzzSumo teamed up with Hubspot to analyze 175,000 blog posts published by their B2B and B2C customers. We analyzed the differences between B2B and B2C content in terms of social shares, content length, performance on social networks, and broke it down in a free ebook to give you guidelines on optimizing your own blog posts.

  • RC

    Reginald Chan

    about 4 years ago #

    Love this data. As a content marketer, I find this useful as I am able to strategize my planning better and even prioritizing my strategy effectively!

    Thanks for sharing!

  • SK

    Sushil Kumar

    about 4 years ago #

    Topic was interesting but when i tried to read this post it redirected me to another site. And when i tried to read there that site again redirect me to another site. This user experience is not good.

  • BP

    Brenda Pace

    about 4 years ago #

    I'm very impressed by the stats shown. I think the eBook may content some valuable tips and tools for my own business. Thanks for sharing this with us!

    B

  • SH

    Stacy-Ann Hayles

    about 4 years ago #

    Hate that I have to go through so many hoops to get the e-book, but def want to read. HubSpot always has great in-depth content. That graph on shares is very interesting though - clearly Facebook is still the biggest player in the social media game.

  • EM

    Eren Mckay

    about 4 years ago #

    The insight in this case study can really help me as a social media strategist to understand where I should be prioritizing my time with each type of client. I love data driven analysis because it truly allows us understand what works and what doesn't work and helps eliminate time-wasters. Thanks so much for sharing.
    All the best,
    Eren Mckay

  • LS

    Lisa Sicard

    about 4 years ago #

    It really makes sense that marketing to B2B is different than consumer marketing especially on social media. The stats on Twitter were surprising. I could not get through the eBook either, lots of signs up to do :(

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