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This is one of the best (recent) SEO playbooks I've seen. Bernard has done work for companies like Optimizely, 42Floors, TeeSpring and many more. There's no pitch in here, just awesome free content largely about how to craft content that actually ranks for your target keywords.

  • FE

    Frida Eriksen

    about 2 years ago #

    Excellent piece on how to build great, SEO-ranking content from the wizard himself.

  • BA

    Bhavya Aggarwal

    about 2 years ago #

    SEO is a so important for B2B marketers, and this guide just nails it. Love the effort that you put in researching, organizing and categorizing the keywords. Helps keep the focus. That is something that I have been lazy with. Definitely going to work on the tips shared in this article. Thanks for sharing @b @niquecoryell .

  • BH

    Bernard Huang

    about 2 years ago #

    Thanks for sharing Dom! Happy to answer any questions or comments here :)

    • MS

      Mark Schields

      about 2 years ago #

      This is the single best piece of content I've ever read on how to build SEO-targeted content. Hat's off Bernard

      • BH

        Bernard Huang

        about 2 years ago #

        Thanks Mark! Sorry for the delayed response. Went on an extended vacation to Japan / Korea -- been feeling burnt out!

    • EC

      Emanuel Cervantes Espinosa

      about 2 years ago #

      Much of this seems to apply to companies who already have a significant digital footprint. What would you suggest for a new site with <20 pages and a relatively low google rank?

      • BH

        Bernard Huang

        about 2 years ago #

        Hi Emanuel - I would suggest the same approach. Except really double down on the keywords that you're interested in targeting.

        Maybe also take domain authority (# of links) of the top ranking sites into consideration. The higher the authorities of the top ranking sites, the longer it'll take to break into the search engine results pages.

  • AB

    Aleh Barysevich

    about 2 years ago #

    That's an actionable list worth checking out. Thanks for the share!

  • RJ

    Rudi Jantos

    over 1 year ago #

    Bernad thanks for this awesome piece. Quick question, what if im in a niche that hasn't got such high search volume? How would you would you handle this situation?

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