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This is one of the best (recent) SEO playbooks I've seen. Bernard has done work for companies like Optimizely, 42Floors, TeeSpring and many more. There's no pitch in here, just awesome free content largely about how to craft content that actually ranks for your target keywords.

  • FE

    Frida Eriksen

    4 months ago #

    Excellent piece on how to build great, SEO-ranking content from the wizard himself.

  • BA

    Bhavya Aggarwal

    3 months ago #

    SEO is a so important for B2B marketers, and this guide just nails it. Love the effort that you put in researching, organizing and categorizing the keywords. Helps keep the focus. That is something that I have been lazy with. Definitely going to work on the tips shared in this article. Thanks for sharing @b @niquecoryell .

  • BH

    Bernard Huang

    4 months ago #

    Thanks for sharing Dom! Happy to answer any questions or comments here :)

    • MS

      Mark Schields

      4 months ago #

      This is the single best piece of content I've ever read on how to build SEO-targeted content. Hat's off Bernard

      • BH

        Bernard Huang

        3 months ago #

        Thanks Mark! Sorry for the delayed response. Went on an extended vacation to Japan / Korea -- been feeling burnt out!

    • EC

      Emanuel Cervantes Espinosa

      4 months ago #

      Much of this seems to apply to companies who already have a significant digital footprint. What would you suggest for a new site with <20 pages and a relatively low google rank?

      • BH

        Bernard Huang

        3 months ago #

        Hi Emanuel - I would suggest the same approach. Except really double down on the keywords that you're interested in targeting.

        Maybe also take domain authority (# of links) of the top ranking sites into consideration. The higher the authorities of the top ranking sites, the longer it'll take to break into the search engine results pages.

  • AB

    Aleh Barysevich

    3 months ago #

    That's an actionable list worth checking out. Thanks for the share!

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