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Here’s what we know: Effective customer acquisition tactics for B2B SaaS marketing are based in understanding the customer, their jobs-to-be-done, and making your value proposition crystal clear. That hasn’t changed. What has changed: Business audiences are getting harder to impress. There’s a glut in products, content, ads and emails that’s trained them to stop paying attention, unless they’re confronted with something truly unexpected. Which means, B2B SaaS marketers like me, like you, need to find more creative ways to stand out, even when your product serves an important need. I consulted some of the best B2B SaaS marketers in the biz, who’ve shared some of their best B2B SaaS acquisition strategies that are both timely and timeless. These are strategies you can start implementing right now to acquire more customers.

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