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A single word can remove all credibility from your opening line. Just one cliche can turn your email from compelling to generic.

At Belkins, we compiled a list of email cliches that negatively impact your image. And send the wrong message to recipients.

  • SW

    Shauna Ward

    9 months ago #

    Oof...I write some variation of “I’m writing to you because…” more often than I'd care to admit. I appreciate the alternate approaches suggested in the article. Thanks for sharing!

  • Marko Ögi

    9 months ago #

    "Avoid the lines like “I’m writing/I’m reaching out”. Skip the reasoning and explanations. Your prospects are not interested in why you decided to contact them"

    When I open cold email prefer to listen about writers job, his company history for last 750 years, where he goes for barbecue but never want the reason why he writes to me!

  • EW

    Emma Westley

    9 months ago #

    This is great! Reminds me of a book I recently read called 'Writing without Bullshit' by Josh Bernoff! :)

  • CP

    Cait Power

    9 months ago #

    I quite like how you suggest getting out and about, meeting other people as a way of improving your copy. I think this is pretty vital too.