31 minutes to read
Even if you spend valuable hours creating a high-quality piece of B2B content, that content won’t do you much good if your audience can’t find it. Having a solid content promotion strategy is crucial. As content marketers ourselves, we’re always curious to hear what works well for other B2B marketers when it comes to content promotion – especially if a strategy is unique or usually overlooked.
We ran a survey on B2B content creation and promotion strategies. We found that marketers were very eager to share their insights – 91 marketers contributed within less than two weeks!