Content marketing is the new wave sweeping across brands in the emerging digital environment of the 21st century. SaaS and B2B companies doing business online have realized that having a powerful blog for generating traffic is key to their marketing strategy. Marketers are increasingly using content to boost brand awareness, generate leads, convert, and retain customers.
However, for successful and consistent content marketing, companies must work within a consciously defined framework. This is in the form of a properly researched and documented content marketing strategy that identifies goals, action plans, and metrics to gauge the efforts.
The first step to successful content marketing, therefore, starts with creating a credible strategy.