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Content truly is king. It’s an invaluable tool for increasing brand awareness, establishing your brand’s authority in your field, encouraging your audience to trust your brand, and generating leads. When people who stand to benefit from your brand read your content and find it helpful, it’s hard for them to forget you. As B2B content writers ourselves, we’re always curious about the strategies B2B marketers are using to create and promote content. What content marketing best practices can B2B marketers not live without? What primary goals do B2B content marketers seek to accomplish? How do they measure and track success? We ran a survey on B2B content marketing strategies, and we found marketers were very eager to share their insights. Ninety-one marketers contributed within less than two weeks!

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