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63% of companies that are outgrowing their competitors use marketing automation. Companies that use marketing automation see 53% higher conversion rates and 3.1% higher annualized revenue growth rate than non-users. Here's a 6-step process along with 18 tools and resources to get you started with smart marketing automation!

Tools & Resources:

  1. Cyfe
  2. Google Analytics
  3. SumAll

Audit your existing content:

  1. ScreamingFrog SEO Spider Tool
  2. URL Profiler Content Audits
  3. MarketMuse

Select the necessary tools:

  1. Oktopost
  2. TrenDemon
  3. GetResponse 

Create content that matters

  1. MyBlogU
  2. Buzzsumo
  3. Medium

Promote distribute & syndicate

  1. Link Collider 
  2. ViralContentBuzz
  3. DripRevolution

Test and pivot

  1. LeadSloth 
  2. Marketing Automation Times
  3. Funnelholic
  • PK

    Pavel K

    over 3 years ago #

    This is a great article, but it mostly focuses on tools to help you systemize your content strategy, which isn't pure automation and only a subset of marketing automation practices.

    One of the most important parts of automation is lifecycle marketing through email, push, in-app messages or other mediums that help you with user onboarding and retention.

    And this article only cites GetResponse as a platform for that...

    Here are a few more tools you have to check out if you are serious about marketing automation, some have similar functionality:
    https://segment.com – this is a gateway drug to other web tools that rely on behavioral data of your users and website visitors. If you invest in proper Segment setup you can forget about supporting any other integrations that you may need. Ever.
    http://www.getvero.com – email marketing automation platform. While email marketing automation is now present in most platforms, Vero is "automation first" and has most extensive functionality and beats any other that I know.
    https://retain.cc – automate in-app, push, email notifications all in one platform.
    https://www.intercom.io – while the platform could be used as full-fledged CRM, their intelligent live-chats and email automation make for a great marketing tool.
    https://www.aboardly.com – "Email automation made simple." Enough said.
    https://autopilothq.com – While most focus is currently on email, but the company has a bold vision on the future and one of the main players that keep pushing tech forward.
    https://zapier.com – "Connect the apps you use, automate tasks, get more out of your data."

    Most of those are household names by now, I still wanted to mention them as

  • JH

    Joy Healey

    over 3 years ago #

    That's a superb list of resources thanks, as automated marketing is something I need to use more, being such a small business myself.

    I have been checking out Oktopost and it's an excellent tool.

    So many more tools and resources to look at - and a very thoughtful look at goal-setting for marketing. Far beyond the usual metrics.

    Thanks for a great share.

    • AS

      Ann Smarty

      over 3 years ago #

      Yes, love Oktopost and all the other great tools mentioned in the article!

  • DE

    Dan Ewah

    over 3 years ago #

    Awesome post...

    This is arguably the best Marketing Automation post I've read, it's full of meat.

    I was totally blown away, creative strategies and useful tools.

    I'll give Drip Revolution a try.

    Thanks Ann for sharing this.



  • WE

    William Egan

    over 3 years ago #

    I highly rate @pavelsk's suggestion of using Vero for email automation below.

    Regarding the article above, I think it's important that us marketers don't abuse this technology by merely using it to send more emails. The point is to send targeted emails that convert and make $$ (not page views or some other useless metric).

    "Stay classy" fellow marketers.

  • EE

    Erik Emanuelli

    over 3 years ago #

    I love automated marketing, it gives me more time and energy to dedicate to other things.
    I'm a big fan of MyBlogU and Viral Content Buzz.
    I recently discovered LinkCollider too.

    Very useful information!

  • MB

    Mary Bock

    over 3 years ago #

    Great resources ! Automated marketing is not a buzzword, it's a must for Big businesses. Small businesses can also benefit from many simple, free marketing automation tools as it helps them to be more productive and efficient with the execution of marketing strategy.

  • MA

    Mohd Arif

    over 3 years ago #

    Hi Ann Smarty,

    Automation tools resolve our lots of problems every day same as automation helping into marketing.. I love many automation tools which you cover inside this article which helping alot for analysis content and find best result... thanks for this awesome post..

    Mohd Arif

  • SH

    Stacy-Ann Hayles

    over 3 years ago #

    This is the best content automation list I've ever seen! So many great tools I've never heard of before that I want to try. Thanks for curating this list, it's really something special.

  • JM

    James McAllister

    over 3 years ago #

    Wow, quite the list of valuable resources here!

    What I like most about this article is that goes through the complete step-by-step process and shares tools to help get each part of the job done along the way. What a great way to organize it.

    It's incredible how few of these tools I'm actually using, and it makes me wonder what I've been missing out on all of these years. If I can buy something that makes my job even a fraction easier, that's worth it in my eyes.

    I'll have to check a few of these out... thanks for sharing!

  • RN

    Rajesh Namase

    over 3 years ago #

    I'm already familiar with some of the tools listed in this articles. Google Analytics is really useful and awesome tool.

    Many tools are new and helpful for me. Thanks a lot Ann for sharing this list of tools and resources.

  • RW

    Rob Womplify

    over 3 years ago #

    Many great resources in that article and the comment by Pavel. One more to add to the automation tools list is https://www.womplify.com

    There's so much power in automation when it's done right!

  • LC

    lissa coffey

    over 3 years ago #

    Really useful ! good stuff