With OWOX BI Pipeline, importing Facebook data into Google Analytics is a piece of cake. This includes the data from Facebook, Instagram, Messenger, and Audience Network.
The cost, click and impression metrics from Facebook Ads Manager will automatically appear in the Cost Analysis report in Google Analytics.
You’ll be able to quickly see which ad campaigns yield higher returns on your investments, and which are underperforming. And all this without having to waste your time on tedious manual data imports.
All you need to do is to use distinct campaign names as well as add relevant source and medium UTM tags so that Google Analytics can separate out the traffic coming from different ad platforms.