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Attribution modeling is a powerful way to help you discover your most helpful insights within a maze of marketing data. It can help you pinpoint the data that will best support growth and show marketing's return on investment.
Attribution modelling, sounds cool to me.
Sometimes stuck with enormous data with the regular software management tools. Wish to try it soon.
Have any valid and useful link for this?
This is a great place to start: www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
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