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How Inflow, a digital marketing firm, estimates a potential client's ROI for SEO services. In this article they take you through how they come up with their detailed method that demonstrates how growth in organic traffic can directly impact revenue.
I like this:
"When we look at the SEO of an eCommerce website, two of the most important metrics are:
Annual revenue from organic traffic
Average revenue per session"
Yeah! It's a far cry from simply looking at an increase in organic traffic.
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