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Anonymous users can speak without consequence, and will be forthright in their comments. What are users saying about your brand, and should you be monitoring this chatter as a Brand?

  • SE

    Sean Ellis

    over 5 years ago #

    This is pretty funny. Vivian (author) must have spent a lot of time on Secret to get all of those screenshots. Not sure how valuable it is for "growth hacking" but it's a good entertaining break to see how people make fun of brands like Lyft, Starbucks, Google Glass and Beats.

  • SC

    Shana Carp

    over 5 years ago #

    Anonymity also offers a lot of space to posture. It is a way of being someone you may or may not be.

    So grains of salt

  • LS

    Louis Sayers

    over 5 years ago #

    This looks like it's asking for companies to jump in and reinforce stereotypes about their competition and/or start spreading rumours about them.

    That's exactly how I would be using it (if I were evil enough to do so).

  • DM

    Dan Medcraft

    over 5 years ago #

    I would suggest that people are talking about brands here because they assume that the brands themselves aren't listening - they're not looking for solutions to their problems, they're just trying to vent

  • VC

    Vivian Chau

    over 5 years ago #

    Actually (long story short), Henry Wang wrote this article, and did a great job with all the Secret research! Thank you Sean, he's on Twitter @henrytwang

    • SE

      Sean Ellis

      over 5 years ago #

      Funny, your name was next to it when I first looked. But see it's gone now. Are you sure you're not just trying to hide being a full time Secret user? Kidding of course. Great article Henry!

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