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Anonymous users can speak without consequence, and will be forthright in their comments. What are users saying about your brand, and should you be monitoring this chatter as a Brand?
This is pretty funny. Vivian (author) must have spent a lot of time on Secret to get all of those screenshots. Not sure how valuable it is for "growth hacking" but it's a good entertaining break to see how people make fun of brands like Lyft, Starbucks, Google Glass and Beats.
Anonymity also offers a lot of space to posture. It is a way of being someone you may or may not be.
So grains of salt
This looks like it's asking for companies to jump in and reinforce stereotypes about their competition and/or start spreading rumours about them.
That's exactly how I would be using it (if I were evil enough to do so).
I would suggest that people are talking about brands here because they assume that the brands themselves aren't listening - they're not looking for solutions to their problems, they're just trying to vent
Actually (long story short), Henry Wang wrote this article, and did a great job with all the Secret research! Thank you Sean, he's on Twitter @henrytwang
Funny, your name was next to it when I first looked. But see it's gone now. Are you sure you're not just trying to hide being a full time Secret user? Kidding of course. Great article Henry!
Thanks for the feedback Sean!
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