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Do you have a software business? The first thing that people see about you is your website. Are you investing enough resources on making sure they have the best possible experience? I’m guessing that more than 98% of people coming to your website leave without giving you their email address. You know why? It’s because you didn’t convince them that your solution was right for them. It means that you’re letting 98% of your traffic go to waste. Your business is doing okay, but what if you could convert 3% or 5% of your visitors to leads? What if you could convert 10% of them? Your business would grow tremendously! You’d get more leads without spending more on marketing (thus reducing CAC). To do that, you need to improve the conversion rate on your website. You need to understand your visitors and solve issues on your website, and this means doing some research. CRO (Conversion Rate Optimization) does exactly that. However, it raises tons of questions… Are we ready? Do we have enough traffic? How do we do this the right way? This article will give you answers to all these questions. You’ll finally be able to find out if you have what it takes to really improve your website’s conversion rate.

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