While we all use a myriad of tools to both execute on and track performance, we all have one thing in common–Google Analytics. GA is our way of validating the data we see in all of our other tools, am I right? With this in mind, I put together a report recently (based on the mounds of user data we had) that tracked the 10 most-tracked Google Analytics metrics. The results weren't surprising–marketers are focused on the top of the funnel. It's sexier. But what are we missing? Thoughts?
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