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While we all use a myriad of tools to both execute on and track performance, we all have one thing in common–Google Analytics. GA is our way of validating the data we see in all of our other tools, am I right? With this in mind, I put together a report recently (based on the mounds of user data we had) that tracked the 10 most-tracked Google Analytics metrics. The results weren't surprising–marketers are focused on the top of the funnel. It's sexier. But what are we missing? Thoughts?

  • TC

    Tad Chef

    11 months ago #

    Where's retention? GA actually fails at showing how many people stay with you and return in a simple form. Most other tools focus on retention these days. As Google is keen on making people acquire new users through Adwords they don't readily show retention stats.

    • JB

      John Bonini

      11 months ago #

      Agreed. Although not a straight line to retention, you can report on new vs. returning users.

      Not nearly as impactful as customer retention (if that's what you're referring to) but still a proxy for whether or not your site/product/content is engaging enough to drive repeat visits.

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