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If you’re a marketer like me, I’m sure you hear about hyper-personalization all the time.

Creating communications that are tailored for your specific audience is pretty much the end-all-be-all in marketing—the Holy Grail we’d all love to uncover.

While that one-to-one vision sounds nice in theory, the question that really matters is this: Is it actually achievable?

This article examines the subject, and makes a few actionable suggestions to help to make your marketing more effective.

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