Have you ever been on a roller coaster ride? If yes, then do you recall the edge-of-the-seat ups and downs, the head-rush from the varying speeds across the entire course?
Well, marketing your mobile app can be similar!
As a growth marketer, you are bound to have a tough time improving your app user engagement and retention rates. In fact, the problem of anticipating actual downloads can be easily solved as opposed to getting repeated active usage from downloads.
The fact that 21% of users' drop-off right after the first-time usage indicates something is wrong with the app or the UI is too complex. And the first time user experience (FTUE) is very crucial for any mobile app business as it can decide the success of your app.
So how do you educate a user about your key app features to build a habit that could improve user engagement and retention?
The solution: App Walkthroughs!