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Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.

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    Pradyut Hande

    about 1 year ago #

    The efficacy of great content is only unlocked through effective content distribution and promotion strategies. I believe that's the bigger challenge for marketers today. Value-adding content that subtle nudges movement down the funnel is a lot more about discoverability rather than quality, today.

    • PG

      Paige Gerber

      about 1 year ago #

      Hi Pradyut - yes, great point! As Andy said on the podcast, content is only effective to the extent that it is seen.

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