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Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.
The efficacy of great content is only unlocked through effective content distribution and promotion strategies. I believe that's the bigger challenge for marketers today. Value-adding content that subtle nudges movement down the funnel is a lot more about discoverability rather than quality, today.
Hi Pradyut - yes, great point! As Andy said on the podcast, content is only effective to the extent that it is seen.
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