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Andrew Chen on the state of growth hacking. One of the founding fathers of growth hacking on the state of growth hacking – where it came from, how it’s changed, and where it’s going.
Really great article. Love this quote by Andrew "Growth is a magnifying glass. If you have a tiny diamond and you put it under a magnifying glass, then you’ll make something big and great. But if it’s just kind of a tiny piece of shit, then it's just going to be a big piece of shit, right?" Totally agree!
Thanks Sean! I really liked that bit as well. Pairs well with another thing he said later.
"... if your product isn't quite working, but you have to hit these really aggressive targets, you end up forcing it. Even if you hit the numbers, they won’t be real. You spent a lot of money to get there. And what is the point in acquiring all those users, if they leave once they see the product?”
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