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How do you take a bad experience and a little bit of consumer marketing know-how from idea to 800 orders in less than 9 months? Just ask Melanie Travis, the founder and CEO of Andie Swim. The new Warby Parker on the block – but for swimwear. Yes, that's try at home and not in the terrible fluorescent lights of a dressing room (nude). From custom-cart to SaaS, manual work to automation, here is exactly how Andie Swim won the hearts and minds of American women, media and yes, even this editor.

  • EM

    Emir Musabasic

    6 months ago #

    This is a great post @tracewall
    I think finding a niche, applying an innovative business model paired together with lots of testing is a must these days to be able to accomplish ecommerce success.

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