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Comparing the marketing of Gabriel Weinberg and Justin Mares' book Traction to the Bullseye methodology as explained in their book.

Book:
http://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609/ref=tmm_hrd_title_0

Blog detailing the launch:
http://www.gabrielweinberg.com/blog/2014/10/getting-traction-for-traction-book-12328-copies-by-the-numbers.html

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