This is a feature by feature, quantitative analysis of the mobile checkout experience of the top 40 ecommerce sites in the U.S, to help elucidate the best mobile checkout experiences that maximize conversion rate.
This analysis includes:
- Key UX features in mobile checkout for each site (24 features total)
- The percentage of the top 40 sites that employ each feature
- When applicable, AB test data we have for each feature
- Our conversion optimization team’s recommendation for each feature
We’ve divided our analysis into 4 sections of mobile checkout: