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There is a saying, "You have to be Available or Available for the customer". Read that again, there ain’t no other option.

Customer Experience involves all the touch-points a customer passes through, it can be considered as chunks of communication, help, and service from each department, collectively and ultimately giving an overall customer experience. In other words, it starts from the point where the customer gets to know about your brand for the first time. That's the reason businesses these days circulate a form to know from where did you hear about them.

Stats by Temkin Group says: “A moderate improvement in CX would impact the revenue of a typical @$1 billion company an average of $775 million over three years.

Following are the key points discussed:

  1. Understanding Requirements
  2. Smooth Customer Flow
  3. Incredible Service & Support  

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