About a year ago, the Google team presented App + Web functionality, which allows you to combine data from websites and mobile applications in one Google Analytics resource. Since then, Google has tested this new type of resource, made changes to it, finalized it, and brought it out of beta under a different name. Meet Google Analytics 4. In this article, we talk about what Google Analytics 4 is, how it differs from Universal Analytics, what value it gives to businesses, and what problems you can solve with it. We also analyze which companies should start using Google Analytics 4 right away.