If you’ve been in the SaaS space for long, chances are that you are already witnessing a change in the way brands are adopting a ‘product first’ approach. But building a great product isn’t easy. A great product entails hours spent on testing, perfecting processes and positioning, investing time in customer research and defining customer journeys. Sealing the product’s value proposition and crafting a clear strategy for bringing it out in the market also require sufficient attention. Needless to say, Product Marketers are expected to know the latest trends in the industry, devise strategies that work and always be on top of their product game. It is also obvious that they require a lot of handy and easy to absorb information at their disposal. This article covers an exhaustive list of Books, Podcasts, Newsletters, and Communities for every Product Marketer.
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