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For most business operating online, email is a powerful channel for nurturing leads through the sales funnel to eventually convert them into customers.

A recent study from MarketingSherpa showed that e-commerce businesses had an average conversion rate from email of between 7% and 22%. That’s a pretty large figure and shows the importance of having a clear strategy in place for both acquiring new email data and ensuring that those within your list on the right path to becoming customers.

Over the past few years I’ve tried out endless techniques to help grow my email subscriber list. Some of them worked really well and others were a complete disaster. The most important thing of all is to test.

I’m going to outline some of the best techniques that you can execute to grow your email list, some of the tools that will help and how you can prevent your list from becoming worthless.

  • MB

    Matthew Barby

    over 3 years ago #

    If anyone has any questions around any of the techniques that I've discussed or would like some advice around what's worked for me in the past then feel free to ask any questions you have within the comments below and I'll do my best to answer them :)

  • JH

    Josh Harcus

    over 3 years ago #

    Awesome post!

  • AS

    Akash Sharma

    over 3 years ago #

    Epic as ever, Matthew. A ton to takeaway and implement. Not surprising that an extreme version of the 80/20 principle applies to lead generation as well. Next post: Would love to hear your thoughts on this part - "nurturing leads through the sales funnel to eventually convert them into customers." :)

  • MN

    Mymagicfundas Nirmala

    over 3 years ago #

    It's really an advanced guide for email marketing. I'm just bookmarking the post to implement the listed strategies.

    Thanks Matthew for the awesome post.

    • MB

      Matthew Barby

      over 3 years ago #

      No problem - and yes, it does cover a lot of email marketing in a broader sense as well. If you have any questions when you get round to implementing then I'd be happy to help.

      • MN

        Mymagicfundas Nirmala

        over 3 years ago #

        Thanks for your prompt reply Matthew.

        Sure, if I need any help in implementing the list building methods, I'll reach you for sure!

  • MC

    Massimo Chieruzzi

    over 3 years ago #

    Terrific post Matthew! Will share in next week's newsletter :)

  • HW

    Hannah Wright

    over 3 years ago #

    Easily one of the best posts I've ever seen on building an email list -- well done! Bookmarked.

  • EE

    Erik Emanuelli

    over 3 years ago #

    Everything you need to know to build an email list! Awesome information, sharing right now.

  • GG

    Gail Gardner

    over 3 years ago #

    Long post worth saving for future reference. Don't miss the offer at the bottom to "Download 61 Examples of CTAs that Convert".

  • TM

    Thomas Mander

    over 3 years ago #

    Can't wait to try this. Thanks Matthew : )

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