For most business operating online, email is a powerful channel for nurturing leads through the sales funnel to eventually convert them into customers.
A recent study from MarketingSherpa showed that e-commerce businesses had an average conversion rate from email of between 7% and 22%. That’s a pretty large figure and shows the importance of having a clear strategy in place for both acquiring new email data and ensuring that those within your list on the right path to becoming customers.
Over the past few years I’ve tried out endless techniques to help grow my email subscriber list. Some of them worked really well and others were a complete disaster. The most important thing of all is to test.
I’m going to outline some of the best techniques that you can execute to grow your email list, some of the tools that will help and how you can prevent your list from becoming worthless.