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Black Friday and Cyber Monday, step aside.

Savvy online shoppers know there’s another day for finding great deals: Amazon Prime Day (just announced to take place this year on July 15th).

Since 2015, Amazon has been hosting the artificial holiday (and genius marketing tool), offering bottom dollar deals all over its site to help boost sales.

And it works.

Data shows that retailers who participate in Prime day see increases in sales almost across the board. In 2018, it generated global sales of an estimated $4.2 billion - with 1 of those billions being made by small and midsize businesses, that sell on Amazon, in a 36 hour period (!!!).

Amazon Prime Day has only grown year after year. With 2019 Prime Day right around the corner, both shoppers and retailers should be getting ready to take advantage. Here are the history and numbers you should know to get the biggest benefit out of Prime Day — whether you’re a buyer or a seller.

  • TH

    Tyler Hakes

    about 1 year ago #

    Is it Prime Day again?!?!?!

    • GR

      Gigi Rodgers

      about 1 year ago #

      I'm actually trying to get stuff BEFORE Prime Day, because I know if I go on there on those 2 days - bye, bye gas money for the month - lol!

  • TE

    Tina Eaton

    about 1 year ago #

    "retailers who discounted their products to coincide with Prime Day saw a 25 percent increase in sales on that day and a 30 percent increase in sales over the course of the week." Get. On. It.