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20 years ago, there were a measly 40 million people using the internet, and online sales generated only $2.4 billion.

In 2017, more than 7.5 billion people use the internet –– and online sales are expected to hit $440 billion by year end.

That is an 18,650% increase in global internet usage and an 18,233% increase in online sales.

Amazon’s stock price has risen in equal measure, from $18 in 1997 to around $948 at the time of writing –– a 5,166% increase.

This is no chicken and egg problem –– clearly the internet and online sales came first. But these days, it’s hard to tell whether Amazon grows larger as the internet and online sales do, or if the internet and online sales grow larger as Amazon does.

Here's how Amazon and general ecommerce have played a symbiotic growth role over the last 2 decades.

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