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Marketing provides limitless possibilities for content creators. Print? Radio? 3D videos? WhatsApp newsletters? It has all been done before. And you can do it, too. But content marketing can take many forms and each of them can be used in your favor.
The amount of content formats got its own name: marketing collateral. Do you have any idea how many types of content are out there? Enough to never get bored creating the same thing over and over again.
So today I decided to write about marketing collateral and all types of content a marketer can dream of. The old ones, the new ones, the futuristic ones. Don’t get me wrong, I’m a sucker for new content formats, but I feel bad every time I forget about more “traditional” patterns. And that’s because they proved their success surviving all these years. So I did my best to not miss a single content format, but in case I did, ping me and I’ll add it.
This is going to be a long journey but stay with me until the end and learn everything about the marketing collaterals that fit your business. Because even though you’d have the resources to do everything, it doesn’t mean it will impact your audience, right?