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Not only did Airbnb revolutionize the travel industry, they’re one of the first startup “unicorns” to emerge in the mid-2000s and are emulated on every level – from their business model and their map and search results, to their referral engines, and generally their outlook and approach to everything they do.

They’ve been around for more than 11 years and are still growing at a rate that most business can only dream of. In fact, last year they turned over more than $1b in a single quarter and their most recent stock sale values them at USD $35 billion!

This case study aims to answer all of the questions above by taking a deep dive into the specifics of each of their digital marketing channels and tactics.