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The future of AI is BIG and it relies on one pillar aspect of marketing: analysis.

As marketers, we're trying at all times to understand behavior and influence it. We are constantly engaged in a process of trial and error; analyzing what went right and learning what could be improved.

Do you find yourself trying to make the best-informed choices about:

  • What social media channel should I use?
  • What is the most successful content and how can I replicate its results?
  • What keywords should I be using to stand out from the competition?
  • Why did this peak/drop of traffic happen?
  • Where did these people come from?
  • Do they represent the buyer persona I want to reach?

Once we know these things, we are then trying to forecast and predict what will happen in the future, based on the market and our actions. Before, answers were found manually through personally collected data, which relies on human ability and assumptions; AI is more precise, more accurate and a lot faster.

First things first: what is the difference between ML and AI?

To get us on the same page, it’s important to understand what AI and ML really are and what the difference between the two is...

  • EC

    Emília Chagas

    about 1 year ago #

    Thank you for sharing my article, Tiago!
    I'd love to discuss this topic further, so let me know if you have any questions.

    • RB

      Ryan Berg

      about 1 year ago #

      Interesting article. What do you think the content landscape will look like when everyone is using AI/ML tools like these to produce and promote content? How does it play out in the competition for eye-balls? Pros/cons for content consumers?

  • MK

    Mariana Klober

    about 1 year ago #

    Awesome article to anyone who is curious about how AI actually applies to everyday decisions when it comes to content marketing (which most of us do anyway!) thank you so much for sharing!

  • CS

    Cecilia Schmitz

    about 1 year ago #

    The more I learn about AI, the more interested I get! Looking forward to apply this to my Content Marketing strategy asap. Thank you, Tiago.

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