The future of AI is BIG and it relies on one pillar aspect of marketing: analysis.
As marketers, we're trying at all times to understand behavior and influence it. We are constantly engaged in a process of trial and error; analyzing what went right and learning what could be improved.
Do you find yourself trying to make the best-informed choices about:
Once we know these things, we are then trying to forecast and predict what will happen in the future, based on the market and our actions. Before, answers were found manually through personally collected data, which relies on human ability and assumptions; AI is more precise, more accurate and a lot faster.
First things first: what is the difference between ML and AI?
To get us on the same page, it’s important to understand what AI and ML really are and what the difference between the two is...
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