Leave a comment

How gamification can help improve engagement and activation and foster loyalty. Gamification as a concept has been going around business circles for quite some time. For Saas companies, learning how to implement advanced gamification techniques into the customer journey, though, can truly make the difference in terms of user engagement and activation. The whole journey needs to be purposive and customer-centered. It must include a balance of control and freedom, include analytics, be iterative and optimizable. The UX must depend on the primary objectives (which you need to separate from the means) and target behaviors must be in line with the user personas and be flexible so that you can customize the journey for different user segments who have different needs and present a different level of proficiency or set of requirements. You need to devise activity loops and deploy the appropriate components to manage dynamics and mechanics of the environment you created...

SHARE
6
6