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60 characters. 10 words at best.

That’s all you have when you write a copy for GoogleAds.

Meanwhile, display ads feature an image and a copy on the image.

Social media ads have a wall of text and an image.

And video ads, well, they can be anything from animations to full-production videos.

Your creative arsenal in GoogleAds is pretty limited.
So you better make the most out of your PPC copywriting.

And this is how you do it!