60 characters. 10 words at best.
That’s all you have when you write a copy for GoogleAds.
Meanwhile, display ads feature an image and a copy on the image.
Social media ads have a wall of text and an image.
And video ads, well, they can be anything from animations to full-production videos.
Your creative arsenal in GoogleAds is pretty limited.
So you better make the most out of your PPC copywriting.
And this is how you do it!