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Our biggest challenge when launching the beta version of Hubstaff in 2013 was finding people to actually try it out. At that point in time, our biggest priority was getting people to use it and give us feedback on improvements. Since we weren’t focused on making money more than ensuring a seamless product, Hubstaff was free at the time. However, acquiring early users proved to be tough, especially since some companies made it look so easy.

  • SK

    Scott Kennedy

    over 4 years ago #

    Great post! When we launched the first version of Birdleaf we got a good few users from beta list and product hunt but these were the users that churned the quickest. In terms of finding some early adopters who were active and are now paying customers we found customer development was a major win. We did this through cold outreach but also filtering through the people who signed up to our waiting list and fit our ideal early adopter profile. Cheers for the insight!

  • AD

    April Dunford

    over 4 years ago #

    2k a month in paid ads to drive traffic to the blog - that bit really surprised me.
    I'm surprised outbound calling didn't work at all (for that kind of money I could have an inside sales person doing super-targeted outbound calling either on the blog leads or on a scraped list and get through a hundred contacts in a day). That said, call campaigns are an art - if you've never sold before it takes a while to get good at narrowing the right targets, developing the right touchpoint plan, and doing the calls themselves.
    Interesting post.

  • NB

    Nigel Burke

    over 4 years ago #

    So family, friends and other entrepeneurs didnt see a need for your niche software in a small industry. Maybe time to pivot?

  • AG

    Adam Gorbe

    over 4 years ago #

    Thanks for sharing! We have had really similar struggle, but our recent launch of Product Hunt launch was a game changer.