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Organic channels are often an untapped or under-optimized for many app developers, growth engineers and marketers.
The Yozio team is the smartest team I know about mobile app growth. Highly recommend checking out this article and anything else they publish. Disclosure: I'm an investor, but only because they really know their stuff :)
Ditto on this article. Good read on how to capitalize on mobile app stores.
Question: Is there any additional info on paid app vs free app installs/conversions and or ad monetization in free apps?
Would be very useful. Thanks for this.
@sean This article is redirecting to the home page for me right now...
Hey @nichole try it now!
Here is the link: http://www.yozio.com/blog/how-to-acquire-app-users-via-organic-channels/
I'm familiar with Yozio's platform, but this should be labelled "How to Measure Organic Channels for App Installs."
I would be interested in reading an article that matches the headline, but this is basically an advertisement for their product.
Must use product for organic growth of any mobile app.
Seems its down.
Yozio is great, but it's hard to attribute online acquisition marketing spend based on channels. They need to integrate more partners like nanigans etc. Currently I am debating between yozio and adjust.com
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