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The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing unique. These result types are affected by different factors, require distinct optimization techniques, and offer contrasting degrees of SEO potential.

To help you master the opportunities the modern SERP yields, I've put up a visual guide to the 15 types of results Google shows to searchers today - an autopsy of the Google SERP, if you wish.

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