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Hootsuite is the world's most widely-used social media management platform. Founded in 2008, they have more than 15 million users (and growing). They have an estimated yearly revenue of over $45.5 million USD.

So you could say that, when it comes to marketing, they might know what they're doing.

I was inspired to investigate their marketing strategy when I saw one of their blog posts advertised on Facebook.

This article breaks down my experience upon clicking the link in that ad - giving you an inside look at what a leading software company is doing to turn traffic into sales, and how you can do the same.