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After tagging your website visitors actions.

Here's the TL;DR. Make a huge list. Get everyone on your team involved. Pick the best ideas and give them each a score of 1-10 in each of these three categories: Impact. How much of an impact would the test have it worked? Confidence. How confident are you that it will work? Ease. How easy will it be for you to test? ICE.

  • RL

    Rubén Lozano Martínez

    about 3 years ago #

    The ICE Score is an amazing idea to prioritise ideas. We just start to use it for our growth process. This article it's nice to understand the meaning of this concept.

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