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Tour de France winner Greg Lemond once said, "It doesn't get any easier, you just go faster." The same might be said for for the transition from product-market fit to the growth stage of a SaaS company.

If you're thinking about quitting your startup to train for the Tour de France right now because that sounds more achievable, wait! This is a daunting challenge, this post looks at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals.

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