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We’re opening the kimono on HelloFresh’s $880 million growth strategy. Who’s HelloFresh? They’re a meal-kit delivery Unicorn! They have more than 850,000 customers globally and operate in nine countries across three continents. Their 2,000 employees work to deliver 9 million meals per month! HelloFresh has just topped the list of Europe’s fastest growing companies…Growing their sales by 13,159%! They went from $3.4 million in 2012 to $450 million in 2015!!! But they didn’t take their foot off the gas there…Nor rest on their laurels in 2016…Instead, they cranked out another $880 Million in revenue for 2016! And we’ve broken down every part of their digital marketing strategy in this detailed case study for you.

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    Anuj Adhiya

    11 months ago #

    This is really well done. I liked that the analysis included differences in the desktop and mobile experiences and an analysis of SEO, paid marketing and social as well - so it's not just about the product stuff.

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