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Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad.

Okay, so maybe that’s not so much a fun fact as it is a scary fact, but either way the fact is that most display ads have truly awful clickthrough rates.

The question is, why? Are your ads just unclickably ugly? Do you have the wrong CTAs? Is it just plain banner blindness?

While all of these elements could be contributing to a low clickthrough rate, often display ads struggle because they are simply showing up in front of the wrong audience.

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