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Combine creative brainstorming, well-informed hypotheses, a robust prioritization process—and a dash of passion for testing and optimization—to follow Pauline’s lead and create a world-class optimization program of your own.
Data > Emotion
"Data > Emotion" isn't exactly what achieved through this process. "Conversion Veins" and "Strategic Topic" are subjective - everyone probably has a different idea of what applies there. I think this process could benefit by quantifying potential to drive lift, impact of lift to business, and ease of implementing experiment.
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