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From developments in technology through to the changing habits of consumers, marketing is changing. The demand for instant gratification and convenience is growing, whilst artificial intelligence is transforming the way businesses meet these demands.

  • MB

    Matthew Barby

    about 2 months ago #

    Technology is changing and so are consumers. Growing demand for instant access and unrivaled convenience has meant that companies are having to completely change the way they approach their marketing. This has been amplified by the rise in mobile usage, the on-demand economy and artificial intelligence.

    Instead of being directed back to a company website, consumers want to engage within the environment THEY choose. The recent popularity of chatbots is a testament to this. This means exploring new channels, diversifying your acquisition strategy and creating experiences native to the platform that your potential customers are in.

    Would love to hear from you all on how you've experienced these changes directly affecting your business.

  • RG

    Robert Gillings

    about 2 months ago #

    So excited for the future of AI and VR!

    • MB

      Matthew Barby

      about 2 months ago #

      You and me both, Robert. I'm more excited about AR than VR though if I'm honest. Facebook and SNAP are making big bets on it and I think it's a much more accessible technology for consumers to adopt.

  • DH

    Dani Hart

    about 2 months ago #

    Blew my mind that 10% of all emails sent from the Google Inbox app are powered by Smart Replies. I've used them a few times and I've seen them become better over the past few months. Interesting to see where that goes... I'm thinking "smart vacation auto replies" :)

    • MB

      Matthew Barby

      about 2 months ago #

      Yeah, I'd love vacation responses to be at the level when my emails can run on autopilot!

  • DR

    Dainius Runkevičius

    about 2 months ago #

    Loved your thesis of keeping your marketing efforts within the platform instead of funnelling prospects back to your site or wherever. I think it makes total sense. People are increasingly reluctant to leave the platform where they engage with you. But if you do lead generation, how do you acquire leads and get their contact info?

    • MB

      Matthew Barby

      about 2 months ago #

      If you're looking at gathering contact info, Messenger is a great place to get this. Chatbots can get you a ton of info from anyone that engages with your bot - the best part is that they don't need to specifically tell you it, so there's much less friction.

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