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What the 150M MAU viral app gets right in its product design.

  • PH

    Pradyut Hande

    over 1 year ago #

    Interesting read. TikTok relies heavily on UGC and I suppose that's where concerns regarding quality can come in after a point of time.

    What clearly works for TikTok is the short video duration of 5-15 seconds. However, I'm not sure if "mimicry" as a content consumption is sustainable for longer periods of time. Viewer fatigue inevitably sets in, prompting eventual drop-offs and app abandonment.

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