GoPro is the fifth biggest brand on YouTube according to The Touchstorm Video Index (only 2% of the top 5,000 YouTube channels are from brands).

With 1.7m subscribers to GoPro's YouTube channel, how does this California-based digital camera manufacturer keep its audience entertained and engaged, on a social video platform notoriously difficult for brands to achieve success on?

This post takes a look at GoPro’s YouTube strategy for success.