According to research by Salesforce, the total number of worldwide mobile purchases was equal to the number of desktop purchases in the first quarter of 2019.
Desktop and mobile accounted for 46% each of total online orders. Similar stats apply to the US market.
What’s more, mobile commerce traffic now exceeds desktop traffic, with 53% of visits to online stores occurring on a mobile device.
And while mobile revenue still lags behind desktop, the gap is narrowing year on year.
More than ever, retailers need to create immersive, engaging mobile experiences without any obstacles to purchase. And payments are a big part of the mobile puzzle.
In this post, we’re going to dig into the topic of mobile payments in ecommerce. We’ll define key terms, explore the main benefits of various payment methods, and look at how you can optimize your store for success.